DETROIT LIONS STATEMENT REGARDING REBRANDING
The updated logo and new typeface revealed online this morning are elements of a full rebranding which includes the removal of black from our brand identity.
The rebrand will culminate with the unveiling of all new uniforms on April 13. Throughout the rebranding process, we made it a priority to emphasize our classic color combination of Honolulu blue and silver, which has been synonymous with the Detroit Lions since 1934.
We are excited to share the new uniforms with our fans and anticipate that they will respond positively to the changes.