Detroit Lions Community - Events & Team Initiatives | Detroit Lions - DetroitLions.com
Touchdown In Your Town
To foster safe play and a love of football, the Detroit Lions launched the Touchdown in Your Town program in 2019. During the inaugural year of the program, the Lions hosted five local high schools at their youth football camp locations and surprised them with grant funding, Riddell SpeedFlex helmets and chocolate milk grants from the United Dairy Industry of Michigan (UDIM). In 2020, in partnership with Kroger, an application process was launched, with schools from across the state invited to submit for support. Six high schools were selected and given equipment and field grant funding as well as Riddell SpeedFlex Helmets and UDIM chocolate milk grants. Since inception, Touchdown in Your Town has distributed more than $400,000 in resources.
As part of Season Launch Week, presented by Rocket Mortgage, the Lions spend time giving back to the community. Through engagements with non-profits and special ticket giveaways, Season Launch week leverages the anticipation for the football season to benefit the most deserving fans.
Season of Sharing
In partnership with Meijer, every year during the holiday season the Detroit Lions give back the local community through events that ensure underserved families are able to experience the holidays in a special way. To kick off the Season of Sharing, families from children's organizations are invited to Ford Field for a Thanksgiving dinner served by Lions players. In 2019, Lions players, families, staff, cheer and Roary surprised over 675 students at Mary McLeod Bethune Elementary-Middle School with holiday gifts. Finally, in the midst of the hustle and bustle of December, children from Detroit Lions Academy and Orchards Children's Services visited Meijer for a shopping spree, purchasing gifts for family and friends that they may not have otherwise been able to buy.
Each year, as a form of gratitude for their service, the Detroit Lions host local military families for a barbeque to give them a chance to relax and spend time together on a sunny summer day. Children are treated to face painters and balloon artists while Lions Legends visit with families and listen to their stories.
For an afternoon of heated competition, four culinary arts students from Breithaupt Career and Technical Center put their skills to the test in a cooking competition, with a $1,500 scholarship on behalf of Baker College as their prize! There was a twist to the fun though—their sous chefs for the day would not be fellow culinary students, but Detroit Lions players, ready to help chop, sauté and stir away. In the "Chopped" style competition, students were given a basket of surprise ingredients to prepare a three-course meal consisting of an appetizer, entrée, and dessert. With Legend TJ Lang as the emcee, students were cheered on by family, fellow classmates, and school officials. The winner was determined by a panel of expert judges, including a Levy Restaurants chef and Detroit Lions Cheerleader & nutritionist. Although there was only one winner, all competitors took away lessons about healthy eating, education and the importance of working together.
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