Detroit Lions Community - Events & Team Initiatives | Detroit Lions - DetroitLions.com
Touchdown In Your Town
To foster safe play and a love of football, the Detroit Lions launched the Touchdown in Your Town program in 2019. During the inaugural year of the program, the Lions hosted five local high schools at their youth football camp locations and surprised them with grant funding, Riddell SpeedFlex helmets and chocolate milk grants from the United Dairy Industry of Michigan (UDIM). In 2020, in partnership with Kroger, an application process was launched, with schools from across the state invited to submit for support. Six high schools were selected and given equipment and field grant funding as well as Riddell SpeedFlex Helmets and UDIM chocolate milk grants. Since inception, Touchdown in Your Town has distributed more than $400,000 in resources.
That Deserves a Crown
To highlight Detroit Lions Charities nonprofit partners, each organization was featured in informational videos shared with Lions fans, as part of the That Deserves a Crown Program. The nonprofits also received $10,000 in total support for the deserving community programming they execute.
Thanksgiving in the Community
Thanksgiving has been an integral part and longstanding tradition of the Detroit Lions organization since 1934. Food security is a continuous struggle for far too many in Metro Detroit. Our long-term vision is that everyone in Detroit will have a meal on Thanksgiving and every other day of the year. As part of this commitment, we host annual events to provide families from local organizations with Thanksgiving meals and gift card support.
Each year, we partner with Gleaners and Lineage Foundation for Good to pack Thanksgiving meal kits for local families. In 2023, players, cheerleaders, legends, and staff members successfully packaged and distributed 2,500 meal kits to families in Southeast Michigan.
Tackle Reading
For many years, teams across the NFL have read to elementary school students from coast to coast. Now more than ever, our K-5th students need motivation and support in reading education.
This year, Lions players, coaches and Legends are engaging students virtually to give them a love of literacy and a passion for football. Together, we can tackle reading across America!
