To foster safe play and a love of football, the Detroit Lions launched the Touchdown in Your Town program in 2019. During the inaugural year of the program, the Lions hosted five local high schools at their youth football camp locations and surprised them with grant funding, Riddell SpeedFlex helmets and chocolate milk grants from the United Dairy Industry of Michigan (UDIM). In 2020, in partnership with Kroger, an application process was launched, with schools from across the state invited to submit for support. Six high schools were selected and given equipment and field grant funding as well as Riddell SpeedFlex Helmets and UDIM chocolate milk grants. Since inception, Touchdown in Your Town has distributed more than $400,000 in resources.

In partnership with Meijer, every year during the holiday season the Detroit Lions give back to the local community through events that ensure underserved families are able to experience the holidays in a special way. In 2020, to kick off the Season of Sharing, Lions staff and Roary, along with the Detroit Police Department, delivered holiday gifts to the homes of students from Detroit Lions Academy – keeping a social distance but putting a smile on everyone's faces! Additionally, the Lions provided scarves, winter hats and Meijer gift cards to children of incarcerated parents from the Pure Heart Foundation.

In partnership with Campbell's Chunky, the Detroit Lions recognized a deserving educator before each 2020 home game for their contributions in the classroom. Students, family members and other school staff nominated educators for the award. Selected recipients received gifts from both Campbell's and the Lions and participated in a pregame interview to highlight their work.

To highlight Detroit Lions Charities nonprofit partners, each organization was featured in informational videos shared with Lions fans, as part of the That Deserves a Crown Program. The nonprofits also received $10,000 in total support for the deserving community programming they execute.

When the COVID-19 pandemic hit in March 2020, the Lions committed to supporting those most affected in the community. From providing thousands of meals to frontline workers to making donations for PPE manufacturing and hunger relief, the team worked to provide relief for vulnerable populations. This work has continued in 2021 with the hosting of vaccine clinics at Ford Field for eligible community members as well as the Lions' continued work with local nonprofits.

Thanksgiving is an integral part of the Detroit Lions DNA, a longstanding tradition dating back to 1934. In partnership with Kroger, to ensure that underserved families in the community are able to experience the holiday as the team does, the Lions annually host events and provide families from local organizations with Thanksgiving meals and gift card support.

For many years, teams across the NFL have read to elementary school students from coast to coast. Now more than ever, our K-5th students need motivation and support in reading education.

This year, Lions players, coaches and Legends are engaging students virtually to give them a love of literacy and a passion for football. Together, we can tackle reading across America!