Detroit Lions Contests - Comerica Small Business Program | Detroit Lions -

Comerica-FirstDown (1)

To continue their support of local communities and businesses, Comerica Bank is pledging that for every Detroit Lions first down at Ford Field, they will give a philanthropic investment of $100 to a dedicated non-profit. Each games total will be invested toward a different non-profit for a total of eight community organizations. Learn more about the organizations selected for this year's program below.


October 17, 2021

Life Directions

Life Directions' vision is to see Peers Inspiring Peers for success as they pursue values, personal growth, and college and career paths. Our mission is to motivate young adults, ages 13-35, especially the economically disadvantaged and "at-risk," to mature into responsible, productive adults through self-direction."

For more information visit:

Donation Amount:


September 26, 2021

Capuchin Soup Kitchen

Founded in 1929, the Capuchin Soup Kitchen serves Metro Detroit by providing food, clothing, and human development programs to the people of our community. In addition to preparing and serving meals at two soup kitchen locations, it operates a shower program, emergency food pantry, and an after-school program for children. It also distributes household items and clothing. Its Earthworks Urban Farm harvests six tons of produce from a 1.5-acre organic farm, while sharing knowledge on sustainable relationships between human beings and the earth. The Soup Kitchen's On the Rise Bakery affords workforce development and skills training for formerly-incarcerated citizens. In addition, the Capuchin Soup Kitchen's Jefferson House – a twelve-bed residential substance use disorder treatment facility – assists men seeking to reclaim their lives from substance use disorders.

For more information visit:

Donation Amount: $2,200

First Down Donation Participants


September 12, 2021

Detroit Police Athletic League

Detroit PAL is celebrating its 52nd Anniversary of serving young people in Detroit and beyond. The next generation of leaders is being shaped for the future. In partnership with the Detroit Police Department and community volunteers, PAL is helping youth find their greatness through athletics, academics, and leadership development

For more information visit:

Donation Amount: $3,100