The SMPLFD x Detroit Lions collaboration features 13 co-branded shirts and sweatshirts that combine SMPLFD's throwback fabrics and design elements with the Lions fandom where streetwear meets tradition.
This is the first of its kind merchandise collaboration between the Lions and a local small business. This is a limited run and will be sold on a first-come-first-serve basis exclusively at The Stadium Collection located inside Ford Field. Once inventory is depleted, these designed won't be reproduced.
About SMPLFD: SMPLFD (sim·pli·fied)
SMPLFD is a Detroit-based clothing company founded in 2007. Owned and operated by three locals, SMPLFD is both a streetwear brand and a custom clothing production facility. Located in a recently renovated warehouse space in Detroit's Islandview neighborhood, SMPLFD specialize in screen printing, embroidery, and graphic design to produce custom wearables and accessories for their brand and for clientele.
Exclusively sold in The Stadium Collection.
| Holiday Hours for the store will be: | Hours & Parking: August - January |
|---|---|
| 11/22 - 10am - 5pm | Monday - 10am - 5pm |
| 11/23 - 10am - 5pm | Tuesday - 10am - 5pm |
| 11/24 - 12pm - 8pm | Wednesday - 12pm - 8pm |
| 11/25 - game day | Thursday - 10am - 5pm |
| 11/26 - closed for private event | Friday - 10am - 5pm |
| 11/27 - closed for private event | Saturday - closed * |
| 11/28 - closed | Sunday - closed |
Weekday Parking:
Guest parking is available at our 20 Minute Lot located at the corner of Beacon and St. Antione. Guests would enter Ford Field via Gate G located on St. Antione.
Saturday Parking:
Guests can park in Lot 4 for free and enter Ford Field via Gate A located at the corner of Brush Street and Adams.
Phone Number: 313-262-2200
* Open on Saturdays before game days 10am - 4pm.
Hours subject to change based on Ford Field event schedule.
