Detroit Lions Community - NFL-Driven Initiatives | Detroit Lions - DetroitLions.com
Launched by Lions players and ownership following the conclusion of the 2018 NFL season, Detroit Lions Inspire Change will invest $490,000 in financial support through grants to 11 Metro Detroit organizations in 2021. During the 2020 season, Detroit Lions players identified supporting families impacted by the COVID-19 pandemic, along with providing resources to individuals in the City of Detroit, as key priorities for the Inspire Change initiative. To date, more than $1.5 million in funding support has been committed to local social justice-focused nonprofits.
Throughout October, the Lions host on-field, in-stadium and community events to shine a light on multiple cancers and provide meaningful experiences for patients and caregivers impacted by the disease. An NFL initiative that has raised more than $18 million since inception to support cancer initiatives across the country, Crucial Catch focuses on education, early detection and screening.
Salute to Service
Salute to Service is an NFL initiative designed to honor, empower and connect with our nation's service members and their families. Through partnerships with local nonprofits and military bases, the Lions host and participate in a variety of initiatives for service members, veterans, and families of the fallen to provide support, express gratitude, and foster community.
Salute to Service Award
Legend Eric Hipple is the 2020 Detroit Lions nominee for the Salute to Service Award, an honor given to members of the NFL who demonstrate an exemplary commitment to honoring and supporting the military community. Following the suicide of his 15-year old son, Jeff, Hipple dedicated his life to breaking the stigma surrounding mental illness, focusing on the military and NFL. As part of his work, Hipple has led Army, Navy and Air Force suicide prevention initiatives and mental fitness training. His book, "Real Men Do Cry," received a publisher Presidential Award for its contributions to society.
NFL Play 60 is a national youth health and fitness campaign focused on increasing wellness of young fans by encouraging them to be active for at least 60 minutes a day. In partnership with the league, and as a commitment to fostering a healthier next generation, the Lions host nutrition and wellness events for youth from local nonprofits called Dining from the Den. Players, Legends and partners lead the children in exercises and healthy eating demonstrations, making for a fun and interactive way to learn about health.
My Cause My Cleats gives players the opportunity to represent causes they are passionate about through custom designed cleats during weeks 13-15 of the season. Each design exemplifies the mission of the player's chosen cause. More than 40 Lions players and coaches wore the special cleats in 2020 during the Packers vs. Lions game, to raise awareness for their cause on a national stage. Click here to view photos
Hometown Huddle is a league-wide day of service held in partnership with United Way worldwide during which NFL teams commit to improving resources so local children can stay active through a variety of volunteer opportunities.
Hispanic Heritage month is a league-wide initiative to celebrate and honor the tradition and positive impact of the Latina community on the game of football and the country at large. In 2020, the Lions supported this initiative through the Detroit Votes campaign.
In partnership with the NFL and the United Way, the Lions provide digital Social Emotional learning programming to middle school students in the community. Through the evidence-based program, students learn about healthy relationships, social-emotional learning and conflict resolution, often culminating with a conversation or celebration with Lions players, cheerleaders and Roary.
2020 Walter Payton Man of the Year
DE Trey Flowers was named as the Detroit Lions 2020 Walter Payton NFL Man of the Year nominee. Considered one of the league's most prestigious honors, the Walter Payton NFL Man of the Year Award presented by Nationwide recognizes an NFL player for outstanding community service activities off the field, as well as excellence on the field. During Trey's time in Detroit his Flowers of the Future Foundation has made donations and held awareness events with nonprofits both in his hometown of Huntsville, Ala. and Detroit, with plans to expand nationwide. As the COVID-19 pandemic struck, Flowers' philanthropic work pivoted to providing relief for families impacted which included meal distributions and donations for virtual learning initiatives. Notably, Flowers was also vocal in the Detroit Votes initiative, including participating in the Lions Virtual Voter Education and Registration Town Hall with Michigan Secretary of State, Jocelyn Benson and RISE to Vote, and acting as a moderator in a Players Coalition and Michigan Voting Virtual Town Hall. Along with the 31 other team winners, Trey was recognized for his important week during the weekend leading up to Super Bowl LV.
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