Detroit Lions Community - NFL-Driven Initiatives | Detroit Lions - DetroitLions.com
As part of the NFL's Inaugural Inspire Change Social Justice Initiative, Detroit Lions players, coaches and the Ford family have committed an initial $600,000 toward the launch of a multi-year social justice initiative in the City of Detroit. Funds will be directed to organizations and programs determined by players and will put into action the important concerns and discussions surrounding social justice in Detroit.
Throughout October, the Lions host on-field, in-stadium and community events to shine a light on multiple cancers and provide meaningful experiences for patients and caregivers impacted by the disease. An NFL initiative that has raised more than $18 million since inception to support cancer initiatives across the country, Crucial Catch focuses on education, early detection and screening.
Salute to Service
Salute to Service is an NFL initiative designed to honor, empower and connect with our nation's service members and their families. Through partnerships with local nonprofits and military bases, the Lions host and participate in a variety of initiatives for service members, veterans, and families of the fallen to provide support, express gratitude, and foster community.
Salute to Service Award
Legend Eric Hipple is the 2020 Detroit Lions nominee for the Salute to Service Award, an honor given to members of the NFL who demonstrate an exemplary commitment to honoring and supporting the military community. Following the suicide of his 15-year old son, Jeff, Hipple dedicated his life to breaking the stigma surrounding mental illness, focusing on the military and NFL. As part of his work, Hipple has led Army, Navy and Air Force suicide prevention initiatives and mental fitness training. His book, "Real Men Do Cry," received a publisher Presidential Award for its contributions to society.
NFL PLAY 60 is a national youth health and fitness campaign focused on increasing the wellness of young fans by encouraging them to be active for at least 60 minutes a day. In partnership with the league, and as a commitment to fostering a healthier next generation, the Lions host events throughout the year promoting nutrition and an active lifestyle.
My Cause My Cleats gives players the opportunity to represent causes they are passionate about through custom designed cleats during weeks 13-15 of the season. Each design exemplifies the mission of the player's chosen cause. More than 20 Lions players wore the special cleats during the Lions vs. Vikings game in December, to raise awareness for their cause on a national stage. Click here to view photos
Hometown Huddle is a league-wide day of service held in partnership with United Way worldwide during which NFL teams commit to improving resources so local children can stay active through a variety of volunteer opportunities.
Hispanic Heritage Leadership Award
The NFL, Hispanic Heritage Foundation (HHF) and Nationwide, partnered for the ninth annual NFL Hispanic Heritage Leadership Awards, recognizing the contributions of Hispanic leaders in their communities. The Lions award recipient was Jane Garcia, Founder of the organization, Corporate Responsibility through Advocacy. A community activist for 45 years, Garcia chose 'Latin Americans for Social and Economic Development' (LA SED), a nonprofit providing bilingual services for Detroiters in need, for a $2,000 donation with support from Nationwide.
To provide hands-on mentorship & support, Lions Legends and Football Education staff teamed up after the award presentation to surprise LA SED students by facilitating football drills, providing backpacks filled with winter essentials and in partnership with Kroger, provided bags of food for students to take home over the weekend. The students also received a financial literacy workshop tailored to children to prepare them for young adulthood.
Huddle for 100
In celebration of the NFL's 100th season, the NFL invited fans, players, clubs and employees to volunteer 100 minutes of their time and make a meaningful contribution to their communities through Huddle for 100. Centering the Lions Huddle event around food insecurity and hunger, Kroger volunteers, partners, team executives, staff, players, Legends, cheerleaders and Roary came together to pack over 50,000 boxes of food for families in need across the state of Michigan. Lining the field with packing stations and loading semi-trucks with the food necessities, volunteer contributions were sent to food banks across the state. Fans could also participate by purchasing a $5 box of food at Kroger stores from December through February, as part of Kroger's From Hearts to Homes program.
The Detroit Lions and United Way for Southeastern Michigan honored the students at John R. King Academy for their dedication to creating and maintaining a positive school environment. The students had recently completed a digital Social Emotional learning program, teaching them real life skills about healthy relationships and conflict resolution, culminating in this celebration. Lions players, cheerleaders, Roary and United Way for Southeastern Michigan representatives came together with students to discuss the importance of "being a good teammate" in all aspects of life. The group then came together and shared what they'd learned, speaking to the importance of integrity and doing the right thing.
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