Ashton Mullinix is the Senior Vice President of Consumer Revenue and Analytics for the Detroit Lions. For the past 13 seasons, he has served in several different capacities within the NFL at the league and team level.
He started his career working at the NFL headquarters in New York City, where he gained experience in various departments including corporate development, consumer products and club business development.
After working in the NFL League Office, he transitioned to the Detroit Lions in 2015 to launch the organization's first Business Strategy & Analytics team. In the last 11 seasons, his team has implemented new data-driven processes to better predict business outcomes and improve decision-making throughout the organization. Over the years, his role has expanded and now includes the management of several teams, including ticket sales and service, premium sales and service, business analytics, international strategy and data governance. In his current role, he is involved in many high-profile projects within the organization focused on maximizing revenue, automating processes and personalizing the fan experience, including recently helping lead the launch of the Lions' international expansion through the NFL's Global Market Program (GMP). Currently, the Lions activate brand marketing opportunities in Brazil, Canada and the DACH region (Germany, Austria, Switzerland) through the GMP.
Mullinix completed an MBA from the University of Michigan and is a member of the Board of Directors for the University of Michigan School of Kinesiology. In 2020, he was named to Sports Business Journal's "New Voices Under 30."
