COPY

• Concise, clear, direct with a call to action
• Content/creative must be relevant to fans
• Recommend refreshing creative throughout the season to keep maximum engagement of target consumers/fans

IMAGERY

• Clean illustrations or professional photography only
• High contrast logos
• Like-colors to the site (Honolulu blue, gray, navy, white, black)

TRACKABLE URL

• For all digital assets, please provide a trackable URL link for fans to follow

PRESENTED BY HEADER

• Size: 100x30 px (WxH)
• File Type: JPEG, PNG
• Please Note: Logo placement at top right of video

COMPANION ADS

• Size: 300x60, 728x90 px
• File Type: JPEG, PNG, GIF
• Maximum Size: 100 KB

LANDING PAGE (IF APPLICABLE)

• Size: 300x600, 728x80 px
• File Type: JPEG, PNG, GIF
• Maximum Size: 100 KB

Creative Due: 2 weeks prior to post date

FACEBOOK

• Size: 1x1 and/or 4:5 aspect ratio
• File Type: JPEG, PNG

INSTAGRAM POST

• Size: 1x1 aspect ratio
• File Type: JPEG, PNG

INSTAGRAM STORY

• Size: 9x16 aspect ratio
• File Type: JPEG, PNG, GIF

X (TWITTER)

• Size: 1x1 aspect ratio
• File Type: JPEG, PNG

VIDEO SPECS

• Resolution: at least 1080x1080
• Aspect Ratios: 16:9, 1:1, 4:5, 2:3, 9:16
• Video Length: 5-15 seconds is ideal length.  No videos can be over 15 seconds

COPY

• Concise, clear, direct; call to action
• Content/creative relevant to fans
• Header: Max 25 characters recommended
• Copy: Max 125 characters recommended
• If a URL is required, please ensure it is trackable

IMAGERY

• Clean illustrations or professional photography only
• High contrast logos

SOCIAL HANDLES & HASHTAGS

• When applicable, provide all social media account handles and relevant hashtags
• Please ensure social team has approved Detroit Lions to tag them in paid posts (whitelisted)"

DETAILS

• Age: If a post needs to be targeted towards a specific demographic
• Location: Specific geographies within Michigan
• Other Targets: Any other relevant target demographics that you are trying to reach with this post
• For campaigns less than two weeks 2-3 versions of creative should be provided for each campaign. These can be 2-3 graphic versions, or 1-2 graphic versions and one short/reels style video (:15 second max; 9:16 ratio). For campaigns lasting longer than 2 weeks, 3 graphic versions and a reel's style video should be provided