Detroit, Mich. - The Detroit Lions and Quicken Loans, America's second largest retail mortgage lender, today announced the return of "Blue Out Fridays." This campaign will encourage and reward fans for showing their Lions pride by wearing blue every Friday during the season.
"As we get ready for our regular season home opener against the Tennessee Titans, we're excited to continue making Blue Out Fridays a tradition in the Lions community," said Detroit Lions Team President Rod Wood. "Partnering with Quicken Loans once again will help elevate a fan engagement platform that we believe will become a staple in Southeast Michigan for years to come."
Individual fans, groups, businesses and schools who participate will have the opportunity to win Lions-themed prizes by sharing photos displaying their support via Twitter and/or Instagram with the hashtag #BlueOutFriday.
Participants who post photos of themselves in their blue gear will be eligible to win autographed memorabilia, team merchandise and up to eight Quicken Loans Dream Seats, large overstuffed leather recliners in a premium location, for each Lions home game. Each Dream Seat has its own large-screen TV to watch the game broadcast or any other NFL game taking place at that time. Current players and alumni will also make surprise appearances for local winners.
"This is a great opportunity for all the diehard fans to rally around our hometown team by dressing in iconic Honolulu blue Lions gear every Friday," said Jay Farner, President and Chief Marketing Officer for Quicken Loans. "It's no secret that Detroit is home to one of the most passionate fan bases in the NFL. We can't wait for Detroiters to show off their Lions pride and to reward them with a one-of-a-kind game day experience in the Quicken Loans Dream Seats."
For more information about #BlueOutFriday and to view photo submissions go to http://www.detroitlions.com/blueoutfriday.html.
About Quicken Loans
Detroit-based Quicken Loans Inc. is the nation's second largest retail home mortgage lender. The company closed more than $220 billion of mortgage volume across all 50 states since 2013. Quicken Loans generates loan production from web centers located in Detroit, Cleveland and Scottsdale, Arizona. The company also operates a centralized loan processing facility in Detroit, as well as its San Diego-based One Reverse Mortgage unit. Quicken Loans ranked "Highest in Customer Satisfaction for Primary Mortgage Origination" in the United States by J.D. Power for the past six consecutive years, 2010 – 2015, and highest in customer satisfaction among all mortgage servicers the past three years, 2014 – 2016.
Quicken Loans was ranked No. 5 on FORTUNE magazine's annual "100 Best Companies to Work For" list in 2016, and has been among the top-30 companies for the last 13 years. It has been recognized as one of Computerworld magazine's '100 Best Places to Work in IT' the past 12 years, ranking No. 1 in 2016, 2015, 2014, 2013, 2007, 2006 and 2005. The company moved its headquarters to downtown Detroit in 2010, and now more than 10,000 of its 15,000 team members work in the city's urban core. For more information about Quicken Loans, please visit QuickenLoans.com, on Twitter at @QLnews, and on Facebook at Facebook.com/QuickenLoans.
About The Detroit Lions
The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL), and play their home games at Ford Field in Downtown Detroit. The team located to Detroit in 1934 and is the National Football League's fifth oldest franchise. The Detroit Lions most recently made the NFL playoffs in 2014, when they finished with an 11-5 record. In addition to professional football, the Detroit Lions have a visible and active community relations role in the Detroit area. With a focus on health and wellness and community revitalization, the Lions have contributed $9 million through philanthropic efforts since 1991. For more information, please visit http://www.detroitlions.com.
