Detroit, Mich. — The Detroit Lions announced today a new partnership with Uber as the official rideshare partner for the 2016 season. The partnership includes an Uber-exclusive pickup and drop-off point located along the northbound E Fisher Service Drive, between Woodward and John R on game days.
"Providing options for fans arriving and departing from Ford Field on Lions game days continues to be a priority," said Detroit Lions Team President Rod Wood. "Partnering with Uber will give fans a convenient and safe transportation alternative as well as encourage ride-sharing."
The Detroit Lions are also working with Uber to ensure an efficient ride experience. Fans who use Uber on game days will be eligible for special Lions' giveaways.
"Uber is teaming up with the Lions to make sure a trip to and from Ford Field is hassle free," Uber Michigan General Manager Sagar Shah said. "Lions fans can skip the parking lot—just open the Uber app, push a button, and get a ride."
Additionally Uber will grant a Lions' exclusive promotion code (LIONSDET) for first time users, valid for one free ride up to $20.
About Uber Technologies
Uber is a technology platform that is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, Uber makes cities more accessible, opening up more possibilities for riders and more business for drivers. From their founding in 2009 to launches in over 400 cities today, Uber's rapidly expanding global presence continues to bring people and their cities closer. For more information, please visit Uber.com
About Detroit Lions
The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL), and play their home games at Ford Field in Downtown Detroit. The team located to Detroit in 1934 and is the National Football League's fifth oldest franchise. The Detroit Lions most recently made the NFL playoffs in 2014, when they finished with a 11-5 record. In addition to professional football, the Detroit Lions have a visible and active community relations role in the Detroit area. With a focus on health and wellness and community revitalization, the Lions have contributed $7.2 million through philanthropic efforts since 1991. For more information, please visit http://www.detroitlions.com.