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Program Description:
In its fifth year, the Detroit Lions Touchdown in Your Town program, presented by Kroger, is accepting applications to provide support for Michigan high school football programs in need. Schools may apply for resources like helmets, practice equipment and uniforms, as well as grant funding to support things like renovations and field amenities.

Below is a button to access the application form that should be completed by a coach, athletic director, member of football staff, or trainer, etc. Only one application should be submitted per school. Please see the FAQ at the bottom of this page for more information.

Please email with any questions.

The last day to submit applications is Monday, April 17th.

2021 Touchdown In Your Town Recap

The Lions and Kroger provide $190,000 in support to Michigan high school football programs.


Important Dates & Deadlines

  • Application Opens: March 13, 2023
  • Submission Deadline: April 17, 2023
  • Selected Schools Notified: Late April/Early May


Michigan high schools with active football programs are eligible to apply. Priority will be placed on schools with a demonstrated need.


Who is eligible to nominate a school?

Applications may be submitted by coaching and administrative staff (i.e. a coach, athletic director, member of football staff, or trainer, etc.) and should be limited to one per program.

How will nominations be assessed?
Nominations will be assessed based on demonstrated need, merit, the inclusion of a compelling narrative and projected impact.

Who should I contact with questions about my application?
Please email and include "Touchdown in Your Town" in the subject line with any questions.

Can I fill out a portion of the application then return to complete it?
Unfortunately, there is not a way to save a portion of the application and return to it. We recommend pasting the questions into a word document and typing your responses there, then inputting your responses into the form when you have finished all questions.

Can I submit a nomination for a school that has received support in past years from the Touchdown in Your Town program?
Nominations for the 2023 Touchdown in Your Town program are limited to Michigan high school football programs that have not received support in previous years from this program.

When will I be notified if my nomination is selected?
There is not a set date for notifications, but we anticipate that selected schools should be notified in late April and early May 2023.

If selected when will equipment and/or resources be delivered?
We cannot guarantee a specific date for delivery of equipment and resources but will work diligently to get resources in the hands of teams and athletes as soon as possible following the selection of recipients.

Can more than one person nominate a program?
No. We ask that only one person per school/program complete the form.

Can I apply for a camp or tournament?
Applications are limited to Michigan high school football programs.

What is the deadline for nominating a program?
Applications must be submitted by Monday, April 17th at 11:59pm

How many schools will be selected?
There is not a predetermined number of schools to be selected. This determination is contingent on the nominations received.