Hockenson on building a winning culture

Executive Vice President and General Manager Brad Holmes addresses the media before the 2024 NFL Draft.

Quarterback Jared Goff speaks to the media about how much he loves playing for the Lions organization and city of Detroit. Goff also adds contract talks are in motion, but that isn't a priority in his mind. Finally, Goff explains how important Offensive Coordinator Ben Johnson is to this organization.

Tackle Taylor Decker talks with the media about how this team can bring last year's success into this upcoming season. Decker also comments on the excitement surrounding around new jerseys. Finally, Decker explains where his agent and the Lions organization are when it comes to contract talks.

Tight End Brock Wright talks to the media about the free agency process that led to signing back with Detroit. Wright also expresses "it's going to take more" when it comes to next season. Wright explains how excited he was to be back in the building for OTA's. Finally, Wright reflects on his draft process and provides advice to those who go undrafted.

Executive Vice President and General Manager Brad Holmes discusses Detroit's preparation for the 2024 NFL Draft and speaks on the initial few weeks of free agency at the 2024 NFL Annual Meetings in Orlando, Florida.

Watch Head Coach Dan Campbell speak to the media about the Lions' free agency additions, what the team thinks about the new NFL kickoff rule and more.

President and CEO Rod Wood speaks to the media about the future of the Lions organization at the 2024 NFL Annual Meetings in Orlando, Florida.

G Kevin Zeitler speaks to the media about maintaining the standards that have been set with the Detroit Lions.

CB Amik Robertson speaks to the media about the swagger that he brings to the Detroit Lions.

DL DJ Reader speaks with the media about his health and decision to join the Detroit Lions in free agency.

OLB Marcus Davenport speaks with the media about his decision to reunite with Dan Campbell and Aaron Glenn in Detroit after signing with the team in free agency.

LB Jalen Reeves-Maybin speaks to the media about re-signing with the Detroit Lions and being named NFLPA President.

CB Carlton Davis III speaks to the media about the trade that sent him from the Tampa Bay Buccaneers to the Detroit Lions.

OL Graham Glasgow speaks to the media about his decision to re-sign with the Lions after returning to the team in 2023.

Watch Executive Vice President and General Manager Brad Holmes discuss the team's evaluation process at the 2024 NFL Scouting Combine.

Watch head coach Dan Campbell speak to the media about evaluating prospects and various coaching changes while at the 2024 NFL Scouting Combine in Indianapolis, Indiana.

Executive Vice President & General Manager Brad Holmes speaks to the media about his thoughts on the 2023 season. Holmes explains why the culture that head coach Dan Campbell and himself have built over time with the organization is so important. Holmes also talks about how each move is done with intention, and he wants fans to understand that. Finally, Holmes gives praise to Detroit Lions fans as they made Ford Field a tough place to play this season.

Tackle Taylor Decker speaks to the media in the locker room about his commitment to this organization. Decker also explains he "has a lot of football left in him." Finally, Decker expresses his faith in the front office to bring in guys that fit this team culture, as well as help this team.

Safety Ifeatu Melifonwu speaks to the media about being excited for what's to come for himself. Melifonwu explains that this season was a lot of learning at the safety position, so next year will be a smoother training camp.

Center Frank Ragnow talks with the media about the status of his health and what he's going to do to recover during this offseason. Ragnow reminisces on this season calling this team "a special group of guys."

Linebacker Alex Anzalone speaks with the media about what this team accomplished this season. Anzalone explains that he's going to set bigger goals next year and hopes to meet them. Finally, Anzalone is going to take time to be a dad in the offseason before getting back to work.

Head Coach Dan Campbell speaks to the media about the character of his team and how proud he was of this season. Campbell explains that new acquisitions will have to fit the "culture" despite the level of talent. Campbell also notes that it's going to be twice as hard next season, because of this year's success.

Quarterback Jared Goff speaks with the media about his initial thoughts about performance this season. Goff also talks about how important it will be to get back in position for next season. Finally, Goff says the expectations will rise with the success, but ensures they are ready for them.

Quarterback Hendon Hooker speaks with the media about having a normal offseason compared to previous seasons, due to injury. Hooker explains his plan to work and improve to position himself for next year. Finally, Hooker reminisces on his first live practice this season, citing the excitement during the little things of practice.

Head Coach Dan Campbell speaks to the media following a loss to the San Francisco 49ers in the NFC Championship. Campbell explains he doesn't regret his decisions to go for it on fourth-down. Campbell also notes that they will have to be even better next season and continue to stay hungry.