Entering her first season as Senior Vice President, Marketing and Brand, Emily Griffin oversees all brand and consumer marketing operations for the Club including content development, consumer engagement, game entertainment, advertising and promotions.
Griffin led the team's 2017 rebrand, including the redesign and launch of four all-new uniforms. She played an integral role in the strategic planning and execution of a $100MM renovation to Ford Field the same year.
Griffin joined the Lions in December 2014 as digital media and corporate partnership strategist, tasked with aligning the team's digital, social and mobile platforms, streamlining corporate partner activations in the space and driving digital media revenue. She was promoted to Vice President of Marketing in 2016.
Before entering the NFL, Griffin spent more than three years (2012-2014) with HelloWorld, Inc. in a variety of roles. Most notably, she was account director for the firm's largest client, the Coca-Cola Company, developing and executing digital marketing campaigns for their sports and entertainment partners.
Griffin began her career with Palace Sports & Entertainment in 2008 as a marketing coordinator. She spent 3 seasons in the NBA where the Pistons named her 2009 Corporate Marketing Employee of the Year. She was promoted to account manager in 2011.
While with PS&E, Griffin implemented corporate sponsorships for all of their portfolio properties (Detroit Pistons, The Palace of Auburn Hills, DTE Energy Music Theatre, Meadow Brook Music Festival).
Griffin graduated from Hope College in Holland, Michigan with degrees in Communication and Political Science.