DETROIT— The Detroit Lions and Rocket Mortgage today announced "Season Launch Week" – a weeklong celebration prior to the team's home opener on Monday Night Football against the New York Jets on September 10. In the days leading up to kickoff, the Detroit Lions and Rocket Mortgage will build excitement throughout the community with surprise player appearances, special events, ticket giveaways and more.
Season Launch Week will culminate with the Detroit Lions Season Launch Party, presented by Rocket Mortgage, on Monday, September 10 from 3:00 p.m. – 5:00 p.m. The event in Campus Martius Park will feature appearances by Lions mascot Roary, Detroit Lions Cheerleaders and legendary running back Barry Sanders. It will be headlined by current CMA "Vocal Group of the Year" nominee LANCO.
"We are extremely excited to start a new Detroit Lions tradition and we're glad to have help from the Rocket Mortgage team to make it happen," said Detroit Lions Team President Rod Wood. "With our passionate fans, we're confident Season Launch Week will become a signature annual event that celebrates our fans' enthusiasm for the upcoming football season and highlights both organizations' commitments to giving back to the community. As the season approaches, we'll be preparing off the field together while the players prepare on it."
"With so much energy and optimism flowing throughout Detroit, there's no better time to come together and celebrate a true staple of our city like Detroit Lions football. This is a passionate football town with a diehard fanbase, and we're proud to team up with the Lions as they kick off what we hope to be another memorable season," said Casey Hurbis, Quicken Loans CMO.
The Season Launch Party in Campus Martius Park will be a ticketed event for Detroit Lions Season Ticket Members and LANCO Fan Club Members.
LANCO became the first Country group to debut on the Billboard Country albums charts at No. One in 10 years with their coming-of-age album, HALLELUJAH NIGHTS. As their debut album now boasts over 364 million streams it proves why this year's two-time ACM and CMT nominated group is the only Country band to achieve a PLATINUM single prior to a debut album release, with the two-week No. One "Greatest Love Story." Following the record-breaking hit, their Top 20 and climbing single "Born To Love You" has been dubbed by critics as one of the most "infectious" track of their debut record.
"Praised for their energetic live performances" (Rolling Stone) while hosting over 40,000 fans at their own headlining shows this year alone, the PLATINUM-selling band will launch their first-ever headlining run with the HALLELUJAH NIGHTS TOUR launching in Columbia, MO at The Blue Note on Oct. 24th. Named "The Band to Watch" by _CMT, Entertainment Weekly, Pandora, Rolling Stone, Spotify, Sirius XM _and more, they've performed at the nation's largest festivals including _Bonnaroo, Lollapalooza, Austin City Limits and Faster Horses _and continue as support for Dierks Bentley's 2018 MOUNTAIN HIGH TOUR.
The team has several community initiatives planned during Season Launch Week starting with a Back to School takeover at Detroit Lions Academy on Tuesday, September 4 – the first day of school. New backpacks, uniforms, shoes and school supplies will be provided along with appearances by Roary and Detroit Lions Cheerleaders.
The Lions will also be donating a new scoreboard to a local high school football team with a surprise visit to practice on Wednesday, September 5. The chosen high school football team will also be invited to attend the home opener, courtesy of the Lions and Rocket Mortgage.
Stay tuned to the Detroit Lions social media channels and DetroitLions.com for news, and to learn more about opportunities to participate throughout the week.