In April 2024, the Detroit Lions received marketing rights to Canada, Germany, Austria, and Switzerland as part of the NFL's Global Markets Program. This program awards NFL clubs international marketing rights to build brand awareness and fandom beyond the U.S., through fan engagement, events and commercial opportunities. The Detroit Lions are excited to share the city of Detroit and Detroit football with the world.
Lions Canada
In April 2024, the Detroit Lions received marketing rights to Canada as part of the NFL's Global Markets Program. This program awards NFL clubs international marketing rights to build brand awareness and fandom beyond the U.S., through fan engagement, events and commercial opportunities. The Detroit Lions are excited to bring Detroit grit to the DACH region.
Im Rahmen des NFL Global Market Programs haben die Detroit Lions im April 2024 die Marketingrechte für Deutschland, Österreich und die Schweiz erhalten. Das Programm ermöglicht NFL-Teams ihre Markenbekanntheit und Fangemeinschaft über die USA hinaus zu erweitern – durch Social Media, Events und kommerzielle Möglichkeiten. Die Detroit Lions freuen sich darauf, den "Detroit GRIT" in der DACH-Region zu verbreiten.
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