Prior to joining the Lions, Parkinson served as the senior vice president of marketing and communications for the Michigan Economic Development Corporation, reporting to MEDC President Michael Finney and Governor Rick Snyder. The MEDC serves as the state’s marketing arm and lead agency for business, talent and jobs, tourism, film and digital incentives, arts and cultural grants, and overall economic growth.
In her role at the MEDC, she directed all business and consumer marketing and communications, which included oversight of Travel Michigan, media relations, advertising, events, web development and graphics. She had direct oversight of the award-winning Pure Michigan campaign.
Before joining the MEDC, Parkinson served as director of marketing and public relations for Ann Arbor SPARK, developing and implementing the organization’s integrated marketing and public relations effort. Through aggressive public outreach and targeted advertising, along with the development of digital and social media tools, SPARK was recognized nationally under her leadership.
Parkinson also worked at Edelman Public Relations in Chicago, serving as executive vice president of the Creative Solutions group. She developed, coordinated and executed several creative campaigns for multi-national clients, including: Microsoft, Kraft, KFC, Pizza Hut, FTD, Case IH, Allstate, Abbott, Pfizer, Fuji Film, Mexico Ministry of Tourism, Illinois Board of Tourism, Bacardi, Underwriters Laboratories and Whirlpool.
As a graduate from Alma College, Parkinson holds a bachelor of arts degree in marketing and accounting from Alma College. She and her husband, Frank, have four children, Madeline, Isabella, Carmen and Frank. Parkinson has held numerous board positions including the Michigan Travel Commission, Michigan Council for Arts and Cultural Affairs, Washtenaw Economic Club and the Arts Alliance.
The Lions began on-the-field preparations for Buffalo on Wednesday the same way they did for the Jets last week – without All-Pro receiver Calvin Johnson on the practice field.
The players are different, but the defense Jim Schwartz runs as the Bills’ defensive coordinator is something the Lions practiced against in Schwartz’s tenure as head coach.
Tim Twentyman covers all the news from Wednesday's practice including George Winn's roster promotion, Calvin Johnson's injury update and more.
Detroit Lions wide receiver Calvin Johnson talked about his health and preparing to go against former Lions head coach Jim Schwartz's defense this week.