Administration

Elizabeth Parkinson
Senior Vice President, Marketing & Partnerships

Biography

Elizabeth Parkinson joined the Lions senior management staff in 2012 as senior vice president of marketing and partnerships. Parkinson oversees marketing, promotions, corporate partnerships, community relations and digital media, and she works closely with broadcasting, guest services and youth football.

Prior to joining the Lions, Parkinson served as the senior vice president of marketing and communications for the Michigan Economic Development Corporation, reporting to MEDC President Michael Finney and Governor Rick Snyder. The MEDC serves as the state’s marketing arm and lead agency for business, talent and jobs, tourism, film and digital incentives, arts and cultural grants, and overall economic growth.

In her role at the MEDC, she directed all business and consumer marketing and communications, which included oversight of Travel Michigan, media relations, advertising, events, web development and graphics. She had direct oversight of the award-winning Pure Michigan campaign.

Before joining the MEDC, Parkinson served as director of marketing and public relations for Ann Arbor SPARK, developing and implementing the organization’s integrated marketing and public relations effort. Through aggressive public outreach and targeted advertising, along with the development of digital and social media tools, SPARK was recognized nationally under her leadership.

Parkinson also worked at Edelman Public Relations in Chicago, serving as executive vice president of the Creative Solutions group. She developed, coordinated and executed several creative campaigns for multi-national clients, including: Microsoft, Kraft, KFC, Pizza Hut, FTD, Case IH, Allstate, Abbott, Pfizer, Fuji Film, Mexico Ministry of Tourism, Illinois Board of Tourism, Bacardi, Underwriters Laboratories and Whirlpool.

As a graduate from Alma College, Parkinson holds a bachelor of arts degree in marketing and accounting from Alma College. She and her husband, Frank, have four children, Madeline, Isabella, Carmen and Frank. Parkinson has held numerous board positions including the Michigan Travel Commission, Michigan Council for Arts and Cultural Affairs, Washtenaw Economic Club and the Arts Alliance.

 

 

Recent Articles

Recent Videos

  • Caldwell on being a leader in the community

    (2:02) Posted Apr 17, 2014

    Head coach Jim Caldwell talks to the media following his keynote speech for an event hosted by the United Auto Workers and Ford Motor Company.

  • Inside the Detroit Lions draft room

    (4:13) By NFL.com - Posted Apr 17, 2014

    Charles Davis and Daniel Jeremiah take an in-depth look at the Detroit Lions most significant draft needs and project potential first and second round selections.

  • Town Hall Meeting

    (2:35) Posted Apr 15, 2014

    New head coach Jim Caldwell got the chance to catch up with season ticket members during the exclusive Town Hall Meeting at Ford Field.

  • Caldwell on Suh's absence

    (10:20) Posted Apr 10, 2014

    Head coach Jim Caldwell on Ndamukong Suh's absence, Matthew Stafford's mental toughness and implementing a new system.

  • Ihedigbo on playing in Detroit

    (6:58) Posted Apr 10, 2014

    S James Ihedigbo on earning a Super Bowl ring, playing in Detroit and leadership.

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