Prior to joining the Lions, Parkinson served as the senior vice president of marketing and communications for the Michigan Economic Development Corporation, reporting to MEDC President Michael Finney and Governor Rick Snyder. The MEDC serves as the state’s marketing arm and lead agency for business, talent and jobs, tourism, film and digital incentives, arts and cultural grants, and overall economic growth.
In her role at the MEDC, she directed all business and consumer marketing and communications, which included oversight of Travel Michigan, media relations, advertising, events, web development and graphics. She had direct oversight of the award-winning Pure Michigan campaign.
Before joining the MEDC, Parkinson served as director of marketing and public relations for Ann Arbor SPARK, developing and implementing the organization’s integrated marketing and public relations effort. Through aggressive public outreach and targeted advertising, along with the development of digital and social media tools, SPARK was recognized nationally under her leadership.
Parkinson also worked at Edelman Public Relations in Chicago, serving as executive vice president of the Creative Solutions group. She developed, coordinated and executed several creative campaigns for multi-national clients, including: Microsoft, Kraft, KFC, Pizza Hut, FTD, Case IH, Allstate, Abbott, Pfizer, Fuji Film, Mexico Ministry of Tourism, Illinois Board of Tourism, Bacardi, Underwriters Laboratories and Whirlpool.
As a graduate from Alma College, Parkinson holds a bachelor of arts degree in marketing and accounting from Alma College. She and her husband, Frank, have four children, Madeline, Isabella, Carmen and Frank. Parkinson has held numerous board positions including the Michigan Travel Commission, Michigan Council for Arts and Cultural Affairs, Washtenaw Economic Club and the Arts Alliance.
Need something to do on the Lions bye weekend? Tori Petry gives you a look at the Henry Ford Museum's new "Gridiron Glory: The Best of the Pro Football Hall of Fame" exhibit on display this fall.
Lions Head Coach Jim Caldwell joined the set on the "Lions in London" show in Trafalgar Square to talk about the week of practice in Pennyhill and dealing with injuries.
Tom Leyden and Rob Rubick take a look back at the history of bringing American football to the UK on the "Lions in London" show from Trafalgar Square.
Detroitlions.com reporter Tori Petry joined the set of the "Lions in London" show in Trafalgar Square to talk about moving an entire NFL team to the UK for a week and test some Lions players on their UK knowledge.
WXYZ Channel 7 Vice President and General Manager Ed Fernandez and Shinola President Jacques Panis joined the set of the "Lions in London" show in Trafalgar Square to talk about bringing Channel 7 and Shinola to London.