Administration

Elizabeth Parkinson
Senior Vice President, Marketing & Partnerships

Biography

Elizabeth Parkinson joined the Lions senior management staff in 2012 as senior vice president of marketing and partnerships. Parkinson oversees marketing, promotions, corporate partnerships, community relations and digital media, and she works closely with broadcasting, guest services and youth football.

Prior to joining the Lions, Parkinson served as the senior vice president of marketing and communications for the Michigan Economic Development Corporation, reporting to MEDC President Michael Finney and Governor Rick Snyder. The MEDC serves as the state’s marketing arm and lead agency for business, talent and jobs, tourism, film and digital incentives, arts and cultural grants, and overall economic growth.

In her role at the MEDC, she directed all business and consumer marketing and communications, which included oversight of Travel Michigan, media relations, advertising, events, web development and graphics. She had direct oversight of the award-winning Pure Michigan campaign.

Before joining the MEDC, Parkinson served as director of marketing and public relations for Ann Arbor SPARK, developing and implementing the organization’s integrated marketing and public relations effort. Through aggressive public outreach and targeted advertising, along with the development of digital and social media tools, SPARK was recognized nationally under her leadership.

Parkinson also worked at Edelman Public Relations in Chicago, serving as executive vice president of the Creative Solutions group. She developed, coordinated and executed several creative campaigns for multi-national clients, including: Microsoft, Kraft, KFC, Pizza Hut, FTD, Case IH, Allstate, Abbott, Pfizer, Fuji Film, Mexico Ministry of Tourism, Illinois Board of Tourism, Bacardi, Underwriters Laboratories and Whirlpool.

As a graduate from Alma College, Parkinson holds a bachelor of arts degree in marketing and accounting from Alma College. She and her husband, Frank, have four children, Madeline, Isabella, Carmen and Frank. Parkinson has held numerous board positions including the Michigan Travel Commission, Michigan Council for Arts and Cultural Affairs, Washtenaw Economic Club and the Arts Alliance.

 

 

Recent Articles

Recent Videos

  • Henry Ford Museum showcases Gridiron Glory exhibit

    Posted 14 hours ago

    Need something to do on the Lions bye weekend? Tori Petry gives you a look at the Henry Ford Museum's new "Gridiron Glory: The Best of the Pro Football Hall of Fame" exhibit on display this fall.

  • Lions in London Show: Jim Caldwell

    Posted 19 hours ago

    Lions Head Coach Jim Caldwell joined the set on the "Lions in London" show in Trafalgar Square to talk about the week of practice in Pennyhill and dealing with injuries.

  • Lions in London Show: History of the NFL in the UK

    Posted 19 hours ago

    Tom Leyden and Rob Rubick take a look back at the history of bringing American football to the UK on the "Lions in London" show from Trafalgar Square.

  • Lions in London Show: Tori Petry

    Posted 19 hours ago

    Detroitlions.com reporter Tori Petry joined the set of the "Lions in London" show in Trafalgar Square to talk about moving an entire NFL team to the UK for a week and test some Lions players on their UK knowledge.

  • Lions in London Show: WXYZ Channel 7 and Shinola

    Posted 20 hours ago

    WXYZ Channel 7 Vice President and General Manager Ed Fernandez and Shinola President Jacques Panis joined the set of the "Lions in London" show in Trafalgar Square to talk about bringing Channel 7 and Shinola to London.

Photos

  • club
  • club
  • club
  • club
  • club