The Quick Lane Bowl was created to annually host a premier college football bowl game in Detroit, Michigan, to provide a first class experience to the participating conferences, participating institutions, student-athletes and fans, to promote the City of Detroit and contribute to the economic revival of Southeast Michigan, and to support community and youth groups that have adopted athletic and leadership development programs dedicated to football in the City of Detroit.
Becoming the Quick Lane Bowl
Ford Field has been home to many college football bowl games, and the Silverdome before that. After hosting college bowl games for nearly three decades at their home stadium, the Detroit Lions wanted to take part in the tradition by bringing their own bowl game to Ford Field. The Lions’ wish was granted when Big Ten commissioner Jim Delany had expressed a desire to revamp the conference's lineup of bowl games for the 2014 season to keep them "fresh." Detroit Lions officials put a plan together and traveled to Chicago, IL to present to Big Ten athletic directors and Charlotte, NC to present to ACC athletic directors with the hopes of securing a new bowl game at Ford Field in Detroit. With the approval and support of both conferences football committees the Lions created their own bowl game. The Detroit Lions are the only NFL organization to own and operate a post-season college football bowl game.
The bowl game received its name in August of 2014 when the Detroit Lions announced that Quick Lane, Ford Motor Company’s Tire & Auto Center chain, would become the title sponsor. The Quick Lane Bowl secured six-year deals with both its conference tie-ins: the Big Ten Conference and the Atlantic Coast Conference with the Mid-American Conference being alternate. At the end of the college football season, officials from both conferences meet with bowl officials to determine the best possible matchup and choose their team representatives.
While the two participating teams and travel parties are in Detroit, the Quick Lane Bowl treats them to the best that Detroit has to offer. The festivities include a trip to the Fowling Warehouse, ice skating at Campus Martius, assisting in feeding the hungry at Gleaners Community Food Bank of Southeastern Michigan, dinner and touring the Henry Ford Museum, exploring DNR Outdoor Adventure, shopping at the Somerset Collection, touring the city of Detroit via Detroit Tour Connections and so much more!
The Detroit Lions are committed to maintaining postseason college football in Detroit and keeping the city in consideration for the Big Ten Championship game, and potential College Football Playoff games. The team is instituting a new winter tradition in Detroit with the Quick Lane Bowl similar to the Detroit Bell Isle Grand Prix, the city’s annual spring IndyCar race. It is a time for families from all over to get together after the holidays to enjoy two prestigious schools facing off to earn a bowl game victory.