MIKE O'HARA

O'HARA: Winning Lions are also scoring big in Metro Detroit television ratings

Posted Nov 12, 2013

Whether it is the offense engineering a game-winning drive or the defense coming through with a clinching stop, ratings are peaking late in games

The Lions aren't scoring points only on the playing field or limiting their impact to the NFC North standings.

Their games are scoring big numbers in the Metro Detroit television ratings. And like their performances of late, they're gaining momentum.

Whether it is the offense engineering a game-winning drive or the defense coming through with a clinching stop, ratings are peaking late in games.

Overall ratings are up over last year, and the last two games reached a peak late in the last two games -- victories over the Dallas Cowboys and Chicago Bears.

"The ratings have been tremendous," said Kelly Collins, research director for Fox 2. "They're very strong."

Matthew StaffordQB Matthew Stafford (Photo: G.Smith/Detroit Lions)

Fox 2 televises Lions games in the Metro Detroit market  as part of the Fox network's contract with the NFL that gives it broadcast eights to all NFC games.

Overall ratings for the seven Lions games televised by Fox are 27.8.  That is an increase of 17 percent over the ratings for last season.

A ratings point represents 18,000 homes in Metro Detroit that have meters for the Nielsen ratings research. A share represents the percentage on television sets tuned to a particular station.

Ratings do not includes bars and restaurants that televise games, so the total number of people watching a game can be considerably higher than the rating would indicate.

Ratings for the Cowboys and Bears were particularly strong.

For the Oct. 27 home game against the Cowboys, the overall rating was 27.8, with a share of 54.

Ratings soared late in the game as Matthew Stafford led a drive to the winning touchdown and a 31-30 victory.

As the game ended, with Stafford leaping over the goal line to win the game with 12 seconds left, ratings had soared to 31.9 with a 59 share.

The peak numbers minutes earlier were a 32.3 rating and 60 share.

The Lions drew even bigger numbers for Sunday's 21-19 victory at Chicago, which was sealed when the defense stopped a two-point conversion attempt with 40 seconds left.

Overall rating for the game was 29.5 with a 56 share. The end had a 36.6 rating and 64 share.

However, it must be noted that more than 60,000 fans watched the Dallas game at Ford Field. Presumably, many would have been watching on TV had they not been in the stadium, thus adding to the ratings number.