NEWS

The Detroit Lions grow their business operations with new hires

Posted Feb 11, 2013

DETROIT -- The Detroit Lions announced today that they have hired Jennifer Cadicamo as Vice President of Marketing and Partnership Activation and Wade Martin as Vice President, Corporate Partnerships. Additionally, they have named Ben Manges Director of Corporate Communications.

"As we continue to build our team on the field, it's also important to advance our business off the field," said team president Tom Lewand. "The addition of Jennifer and Wade brings new perspective and diverse experience to our business operations and Ben will be instrumental in further integrating our football resources with our growing business initiatives."

Cadicamo will be responsible for the Detroit Lions' branding, advertising, promotions, game day entertainment, and customer relationship management tools.

Prior to joining the Detroit Lions, Cadicamo spent nearly two years as Senior Director for ePrize where she was chief strategist for their largest client, the Coca-Cola Company.

Cadicamo started her career at General Motors Corporation (GM) in 1996 soon after graduating from the University of Michigan. During her 14-year tenure with GM, Cadicamo worked in a myriad of roles including: Senior Analyst - Global Market and Industry Analysis, Brand Senior Analyst – Pontiac Division, Brand Manager – Pontiac Division, Brand Manager – GMC Division, and Senior Manager for National and Retail Sales Promotion – Cadillac Division.

Cadicamo became Vice President – Account Director for Jack Morton Worldwide in 2010 where she managed client relationships and implemented high profile programs and events on behalf of Buick and GMC.

Martin will focus on acquiring and retaining corporate sponsors, advertisers and business partners, while generating new and sustaining existing revenue streams to support team business objectives. He comes to Detroit after spending five years with the Cincinnati Bengals where he started as a Senior Corporate Sales Manager and ascended to Assistant Director – Corporate Sales, Marketing and Broadcasting.

While with the Bengals, Martin implemented the team's first ever recycling program, which is now sponsorship-driven, reducing organizational waste costs and generating revenue. He was also instrumental in transitioning the team's radio broadcast rights and sales back to an internal business operation.

Before entering the NFL, Martin was a Senior Account Executive for ISP Sports for almost two years while completing his Master of Sports Administration at Ohio University. He also earned a Master of Business Administration at Ohio and Bachelor of Arts, Communications Studies at The College of Wooster.

Manges will oversee the development, integration and execution of communications and public relations activities relative to the collaboration of business operations and the organization's football resources. He began transitioning into a business communications role at the start of the 2012 NFL regular season.

After joining the Detroit Lions Media Relations department in 2002, Manges became the Assistant Director of Media Relations prior to the 2005 season. Throughout his tenure with the team, he has coordinated media services and information and has served as managing editor of Detroitlions.com and Media.Detroitlions.com as well as co-managing editor of the team's yearly media guide.

Manges also implemented the amalgamation of the team's annual media guide and weekly regular season release into an in-season weekly digital media publication.

Before coming to Detroit, Manges spent two years with the Pittsburgh Steelers as an assistant in their media relations department. He joined the Steelers after graduating from the University of Pittsburgh with a Bachelor of Arts and Sciences degree in Communications.

ABOUT THE DETROIT LIONS
The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL), and play their home games at Ford Field in Downtown Detroit. The team located to Detroit in 1934 and are the National Football League's fifth oldest franchise. The Detroit Lions most recently made the NFL playoffs in 2011, when they finished with a 10-6 record. In addition to professional football, the Detroit Lions have a very visible and active community relations role in the Detroit area. With a focus on health and wellness and community revitalization, the Lions have contributed $6.2 million through philanthropic efforts since 1991. For more information visit www.Detroitlions.com.

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