Salute to Service game presented by USAA

Posted Nov 17, 2012

Salute to Service Photo Gallery

USAA is the presenting sponsor of the Lions’ Salute to Service game and is providing 50,000 wristbands for fans to wear on their right wrist. To honor both active military and veterans, Ford Field will display a number of Salute to Service-branded elements including goal post wraps, pylons with camouflage ribbon decals, wall banners and the words ‘Salute to Service’ written in the back of the end zone.

  • Additional on field elements featuring camouflage include ribbon lapel pins, Gatorade towels, Nike and Under Armour gloves for players, captain’s patches and camouflage ribbon footballs used during every play.
  • Fans will be asked to place their hands over their heart during the National Anthem.
  • All veterans of the military in attendance will be asked to stand and be recognized for their service.
  • A Lions starting player will run out of the tunnel carrying the American flag.
  • As part of their USAA Salute to Service moment, the team will honor United States Air Force Captain Daniel Tennapel who recently returned home from overseas where he was deployed in support of Operation Iraqi Freedom/Operation Enduring Freedom.
  • The Lions and USAA invited three National Guard units (Bravo Company, Brigade Special Troops Battalion, 37th Brigade Combat Team, the 1st Battalion 125th Infantry and the 126th Cavalry Squadron) to view practice and interact with players on November 17 and USAA provided those soldiers with suite tickets to today’s game.
  • To honor the Army National Guard soldiers who are specials guests for today’s game Lions players will have a special United States Army decal on the back of their helmet.
  • Lions CB Drayton Florence will also host ten wounded warriors as his guests for the game.
  • The NFL will donate $100 for every point scored in today’s game to the Pat Tillman Foundation, the USO and the Wounded Warrior Project.


USAA’s Salute to Service Campaign Initiatives

“Military Challenge Coin” Coin Toss: Use of military challenge coins has long been a source of pride for military personnel to identify themselves as a member of a particular unit. Paying homage to that revered tradition, USAA and the NFL designed a special “challenge” coin for the official coin tosses in 16 NFL games, including today’s game between the Lions and Packers.

Million Fan Salute: NFL fans are invited to visit to create a digital salute in honor of the U.S. military and on behalf of their favorite NFL team through Nov. 26, 2012. The three markets with the most salutes will earn rewards from USAA for their local military community.

Salute to Service Award: Won by Bud Adams last season in the award’s inaugural year, NFL clubs will again nominate coaches, active and former players, and Club executives who best demonstrate support for the military community. A panel of judges will evaluate the submissions based on the positive effect of the individual’s efforts on the military community, the type of service conducted, the thoroughness of the program and level of commitment. Winners will be announced at the NFL Honors event in February.


The NFL is continuing its long history of honoring veterans and active duty members of the military through its annual Salute to Service campaign. All 32 NFL member clubs have designated a home game in November to honor the military community. This effort will unify and elevate the already extensive military appreciation effort being made by the NFL. Ideated by USAA, a new initiative will enable NFL teams to deepen their connection to the military community by identifying local military units from each branch of service to honor on game day. Teams will wear helmet decals honoring military branches with their insignia, and the stories of connection between clubs and local units will be highlighted throughout the Salute to Service campaign in broadcast and online. For every point scored during the NFL’s 32 Salute to Service games, the league will donate to its designated military charities.  In addition, the league will use its digi-camo ribbon shield to enhance in-stadium and broadcast elements throughout all Salute to Service games.