Detroit Lions wide receiver Nate Burleson is giving to the cause during Breast Cancer Awareness month by donating proceeds from his LionBlood Clothing Co. "Breast Aroarness" clothing line to the Game on Cancer campaign.
Game On Cancer is a collaborative effort between the Lions and Josephine Ford Cancer Institute to raise $15 million during the next three years for cancer research in metro Detroit.
Burleson's clothing company launched the "Breast Aroarness" line not only to give cancer-awareness supporters fashionable pink clothing but to support a cause that is close to his heart.
Shortly before Burleson was drafted to the NFL, at age 21, his grandmother lost her battle with pancreatic cancer. When she passed away, he wasn't fully aware of the impact cancer has on everyone.
"You hear about it but until it touches home, it doesn't become real," said Burleson.
Since her passing, Burleson has always been proactive about helping spread awareness and supporting those affected by the illness.
For Burleson, creating pink cancer-awareness apparel wasn't about business. His goal was to use his clothing company as a vehicle to raise cancer awareness, support and research funding by donating to an organization like Josephine Ford Cancer Institute, Michigan's largest provider of adult cancer care.
"There are a lot of brands out there that just kind of hop on the bandwagon, and you don't necessarily know where the money is going," said Burleson. "But a situation like this, I know that the money is going to a good cause."
For information about LionBlood's Breast Aroarness clothing line or LionBlood, visit www.lionblood.com.
And for more information about "Game on Cancer", visit www.gameoncancer.com.