DETROIT—As the Detroit Lions finalize preparations for the 2014 NFL draft today, Shinola will be installing their fifth city clock at Ford Field in front of Gate A (Brush St.).
Shinola is known for its handcrafted Detroit-built watches, bicycles, journals, shoe polish and leather goods. Earlier this year, Shinola unveiled clocks at landmarks across greater downtown Detroit—Cobo Center, Eastern Market , Midtown and the College for Creative Studies—as a thank-you to the city.
“The Detroit Lions are honored by Shinola’s selection of Ford Field as a steward for one of their iconic city clocks,” said Detroit Lions Team President Tom Lewand. “We share their passion for and commitment to Detroit and look forward to further displaying that civic pride in front of our stadium.”
As the home of the Detroit Lions and a concert and event venue, Ford Field hosts more than one-million visitors each year.
The cornerstone of Ford Field is the former Hudson’s Warehouse Complex, which functioned as appliance storage and a work hub for the historical Hudson’s Department Store. The Hudson’s Department Store, formerly located on Woodward Avenue and demolished in 1998.
Many Detroiters recall the warehouses’ weekend clearance sales, the department store’s holiday window displays and the seven-story American flag—now residing at the Smithsonian as the world’s largest—displayed for Independence Day.
Inspired by the city clocks that became popular fixtures on sidewalks of American cities in the late 1800s, Shinola’s American-made city clocks are either pole or wall mounted, and created in the style of Shinola’s future pocket watch design. Shinola commissioned Electric Time® Company, a more than 80-year-old specialty city clockmaker in Massachusetts, to manufacture the clocks. The double-sided clock face has a diameter of more than three feet and the pole mounted versions stand at 13 feet tall. The clocks are also accompanied with LED lights and stainless steel casing.
ABOUT THE DETROIT LIONS
The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL), and play their home games at Ford Field in Downtown Detroit. The team located to Detroit in 1934 and is the National Football League's fifth oldest franchise. The Detroit Lions most recently made the NFL playoffs in 2011, when they finished with a 10-6 record. In addition to professional football, the Detroit Lions have a very visible and active community relations role in the Detroit area. With a focus on health and wellness and community revitalization, the Lions have contributed $7.2 million through philanthropic efforts since 1991. For more information, click here.
In 2011, Shinola, a Bedrock Manufacturing brand, was conceived with the belief that products should be built to last, and they should be built in America. As makers of modern, handcrafted watches, bicycles, leather goods, and journals, we are proud to be based in Detroit, a community- minded city with a strong manufacturing legacy. We built our watch factory within the College for Creative Studies in the former Argonaut building. As a new company with a storied name, we stand for skill at scale, the preservation of craft, the beauty of industry. For more information, click here.