Allen Park, Mich.—In a letter sent to season ticket holders today, the Detroit Lions emphasized the team’s pledge to “consistently deliver a top-tiered team on the field” while maintaining an average season ticket price that ranks among the most affordable in the NFL. Additionally, the team will significantly increase ancillary benefits offered to season ticket holders.
“While providing you with a championship football team remains our No. 1 priority, we also want to ensure an affordable experience at Ford Field,” stated Lions President Tom Lewand to season ticket holders.
In 2011, the Lions average season ticket price of $66.71 ranked lower (28th overall) than any other playoff team. Detroit was one of only two playoff teams ranked lower than 20th overall and was one of four playoff teams in the bottom half of the League. The Lions also had the lowest average season ticket price among all 16 NFC teams.
Besides affordable pricing, the Lions are adding to its package of benefits for season ticket holders in 2012.
2012 LIONS SEASON TICKET HOLDER BENEFITS
Pricing Advantages
- Per seat savings compared to individual game tickets
- Discount on additional game tickets per seat (depending on location and subject to game availability)
Exclusive Access
- Private Season Ticket Holders Day at Lions Training Camp
- Fan Forum teleconference with President Tom Lewand
- Private online chats (new benefit in 2012)
- Town Hall Meeting featuring Lions President Tom Lewand, General Manager Martin Mayhew and Head Coach Jim Schwartz (returns in 2012)
- Exclusive on-field meet and greet with Lions players at Ford Field (returns in 2012)
Flexible Payment Plans
- Full Payment made by March 14, 2012
- Chance to win 2 tickets to Super Bowl XLVII in New Orleans with airfare (new 2012 incentive)
- Chance to win 2 tickets to 2012 NFL Draft in New York City with airfare (new 2012 incentive)
- Chance to win “Behind the Scenes” opportunity at Lions home games (new 2012 incentive)
- 50/50 Payment Plan
- Chance to win “Behind the Scenes” opportunity at Lions home games (new 2012 incentive)
- 4-Quarter Payment Plan
- Option to complete payment with four installments
Additional Offers
- Online account management
- Pre-sale offers on select Ford Field sporting events and concerts
- Merchandise discount of 20% at Detroit Lions Pro Shop
The Lions new average season ticket price in 2012 is $72.04.
“For the past five seasons our average ticket price was the 26th lowest in the entire NFL,” said Lewand in the letter. “Even with this year’s increase, our expectation is that Lions’ season tickets will still be ranked in the lower one-third of the entire NFL.”
NOTABLES ON LIONS AVERAGE SEASON TICKET PRICE
- The Lions’ average ticket price for 2012 remains under $75.00. In 2011, 22 NFL clubs had an average season ticket price above $75.00.
- Detroit’s last average season ticket price increase occurred following the 2007 season.
- The Lions were one of only three teams not to raise its average season ticket price over the past three seasons.
- Between the 2007-2011 seasons, Detroit decreased its average ticket price three times and was one of only two teams in the NFL to do so in that four-year period.
- Detroit was one of just five teams to increase their average ticket price only once during that span.
- Since 2007, the Lions average season ticket price never ranked higher than 22nd overall in the NFL.
- Among 16 teams in the Top 15 U.S. Media Markets*, the Lions average season ticket price in 2011 was the second lowest. It was $22.79 lower than the average ($89.50) among those 16 teams.
- The team’s 2012 average season ticket price ($72.04) would still rank 15th among the 2011 average season ticket prices among teams in the Top 15 U.S. Media Markets*.
* Top 15 U.S. Media Markets (Neilson Media Research), in order of size: New York City, Los Angeles (no team), Chicago, Philadelphia, Dallas/Ft. Worth, San Francisco/Oakland/San Jose, Boston, Atlanta, Washington, D.C., Houston, Detroit, Phoenix, Seattle/Tacoma, Tampa/St. Petersburg/Sarasota, Minneapolis/St. Paul.
