On October 19, the Detroit Lions launched Lions Pride, an online brand advocate program through SocialToaster.
Lions Pride members have been competing for the current prize of four pre-game sideline passes and tickets for Detroit’s Thanksgiving Day match-up against the Green Bay Packers.
The deadline to earn points toward that prize will be 11:59 p.m. EST on Sunday, November 13. The winner will be contacted the following day (November 14) and will be announced on Detroitlions.com once information is secured.
With that prize period in the books, the Lions are announcing the second prize to be offered through Lions Pride: an authentic home or away jersey valued at $275.
The winner of that prize will be able to select any player to be featured on the jersey, or can personalize it to include his or her own name.
The second prize period will run from 12:00 a.m. EST on November 14 through 11:59 p.m. EST on January 1 – the end of the 2011 regular season. Points will reset at the beginning of this prize period, so all Lions Pride members are on even ground.
About Lions Pride
Lions Pride, allows the Lions to share web content directly with Lions Pride members and their social networks.
Over 3,000 Lions fans have joined Lions Pride since its October 19 launch. By sharing content through these fans, the Lions can reach over one million people.
Fans can become a member of Lions Pride at Detroitlions.com/lionspride/