Lions and Kid Rock Team Up to Donate Tickets to Military Groups

Posted Oct 5, 2010

Donation to benefit National Guard and Paralyzed Veterans Association

Allen Park, Mich.—The Detroit Lions and music icon, Kid Rock, have partnered to donate 500 tickets to the National Guard and the Paralyzed Veterans Association for this Sunday’s game vs. the St. Louis Rams at Ford Field.

“We are thrilled and honored to partner with Kid Rock in this promotion that allows us both to say thanks to those men and women who have served and sacrificed for our country,” Lions President Tom Lewand said.

The partnership extends both the Lions and Kid Rock’s previous recognition and charitable donations to service men and women in the U.S. Armed Services. Kid Rock works closely with charitable outreaches that target the military, including the USO (, Operation Homefront and Operation Happy Note ( He has spent time visiting and performing for troops during multiple trips with the USO. As part of his tour with the USO, Kid Rock has traveled to Iraq, Kuwait, Qatar, Kyrgystan, Italy, Spain, Kosovo and Afghanistan, among others.

Kid Rock’s additional military outreach includes the following:

  • The rock star teamed up this year with Operation Homefront and Jim Beam to distribute exclusive music and encourage consumers to donate to Operation Homefront on special.
  • Kid Rock will soon host a deserving service member at an upcoming concert as part of the Jim Beam and Operation Homefront “Salute Soldiers with the Spirit of America” program.
  • In 2009, Kid Rock donated 50 cents from every ticket sold to select shows of his “Rock ‘N Rebels” concert tour hosted by Jim Beam to Operation Homefront, provider of emergency financial aid and critical assistance to U.S. troops, their families, and wounded veterans.
  • Operation Happy Note is a volunteer effort that provides musical instruments to deployed men and women throughout the world.

Reaching out to U.S. Armed Services has always been important to the Detroit Lions organization. Numerous soldiers and military groups have visited Lions training camp and team practices as special guests throughout the year. Additionally, the team has made several V.A. hospital visits and provided military discounts on tickets at select games.

Perhaps the team’s most recognizable military honor occurs at each home game as part of the “Hometown Heroes” program. Now in its sixth year, the Lions have honored a Michigan National Guard soldier by introducing them in-person to the crowd during the third quarter of each Lions home game at Ford Field. The soldiers are selected by their highest ranking officers in the state and are honored for having recently served their country oversees. On Sunday, the Lions will honor United States Army Sergeant Michael Elder who has recently returned from his deployment in support of the war in Afghanistan.

About Kid Rock
Kid Rock is an American rock star who has sold over 25 million albums around the world. His current album, "Rock 'N Roll Jesus" debuted at #1 on the Billboard Top 200 chart and has reached multi-platinum status, selling in excess of 4 million copies Worldwide, and is being accompanied by sold-out worldwide touring. In addition to his musical activities, Kid Rock has become one of the country’s most vocal supporters of US Military personnel serving overseas, making countless trips to provide entertainment and support. More information on Kid Rock can be found at

On November 16, Kid Rock will release his eighth studio album, “Born Free,” via Atlantic Records. The record was produced by Rick Rubin and mixed by Greg Fidelman. The first single from the album will be, appropriately, “Born Free” which hits radio September 14th. “Born Free” is in many ways is a transformational album for Kid Rock. While there is still the edge, wit, and swagger of previous albums, he doesn’t rap, there’s no metal – there isn’t even a parental warning sticker.  Says Kid Rock, “The catalyst for this record was Detroit, and my thoughts on the world through the lens of Detroit. Watching everything go downhill over the past few years, the economy, the loss of jobs everywhere, I wanted to make a record that reflected the times but that still had soul."

About Operation Homefront
Operation Homefront provides emergency assistance for our troops, the families they leave behind and for wounded warriors when they return home. A national nonprofit, Operation Homefront leads more than 4,500 volunteers across 23 chapters and has met more than 160,536 needs since 2002. A four-star rated charity by watchdog Charity Navigator, nationally, $.95 of every dollar donated to Operation Homefront goes to programs. For more information about Operation Homefront, please visit