NEWS

Lions and Ford Motor Company partner to tackle food insecurity in Detroit

Posted Jul 14, 2014

Starting Tuesday, July 15, the Detroit Lions and Ford Motor Company will join forces to bring awareness to Detroit’s existing Meet Up & Eat Up program.

DETROIT— The Detroit Lions and Ford Fund announced a new partnership surrounding their efforts to address food insecurity and hunger in Detroit.
 
Starting Tuesday, July 15, the Detroit Lions and Ford Motor Company will join forces to bring awareness to Detroit’s existing Meet Up & Eat Up program. In partnership with United Way for Southeastern Michigan, Eastern Market, Gleaners Community Food Bank, Fair Food Network, Playworks Detroit, and Wayne State University School of Medicine the program will see a significant boost in participation from both brands.
 
“This partnership marks a collaboration of two historical organizations with deep community roots and a commitment to the resurgence of Detroit and the health and wellness of our fans and customers,” said Detroit Lions Team President Tom Lewand. “We look forward to combining and advancing our efforts in support of hunger relief in southeast Michigan.”
 
This partnership will bring together the resources and assets of the Ford Mobile Food Pantry and the Lions Living for the City program.
 
“Ford is partnering with the Detroit Lions to help eradicate food insecurity and teach nutrition education in our local community,” said Jim Vella, President Ford Motor Company Fund. “Ford is focused on hunger as part of our ongoing commitment to driving a brighter future for our region. Ford has a fleet of Transit Connect Mobile Food Pantries in Southeast Michigan that deliver 1.3 million meals through organizations that feed the hungry.”
 
Throughout the remaining summer season, both the Detroit Lions and Ford Motor Company will be present at eight sites with Lions mascot Roary, Detroit Lions players and alumni and Play 60 activities led by Playworks Detroit. The Meet Up & Eat Up program will continue into the fall at Eastern Market and will include Detroit Lions players and alumni, mascot Roary and Lions Executive Chef Joe Nader in a full day of activities at Detroit Eastern Market’s Tuesday Market. A co-branded Ford Transit will also be unveiled in the fall to assist in transporting and delivering meals to the community.
 
The Lions and Ford Fund partnership kicked off with the second annual Taste of the Lions event on May 20that Ford Field which was presented by Ford Motor Company. The event raised $100,000 and benefited Detroit Eastern Market and their community programming surrounding food insecurity.
 
Additional Meet Up & Eat Up summer dates includes:
Butzel Family Center, Tuesday, July 15th, 12-1 pm
Patton Center, Wednesday, July 16th, 12-1 pm
Corrigan Playground, Tuesday, July 29th, 11 am-12 pm
New Breed Community Development Corporation, Wednesday, July 30th, 1-2 pm
Martin Luther King Apartment Complex, Tuesday, July 22nd, 11:35 am-12:35 pm
ACTS Woodbridge Community Youth Center, Wednesday, July 23rd, 11 am-12 pm
Adams Butzel, Tuesday, August 5th, 12-1 pm
Lasky Center, Wednesday, August 6th, 12-1 pm
 
About Ford Motor Company Fund and Community Services
Ford Motor Company Fund and Community Services works with community partners to advance driving safety, education and community life. The Ford Motor Company Fund has operated for more than 60 years with ongoing funding from Ford Motor Company. Ford Driving Skills for Life teaches new drivers through a variety of hands-on and interactive methods. Innovation in education is encouraged through programs that enhance high school learning and provide college scholarships and university grants. Through the Ford Volunteer Corps, more than 25,000 Ford employees and retirees each year work on projects that better their communities in 30 countries. For more information, click here.
 
About the Detroit Lions
The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL), and play their home games at Ford Field in Downtown Detroit. The team located to Detroit in 1934 and is the National Football League's fifth oldest franchise. The Detroit Lions most recently made the NFL playoffs in 2011, when they finished with a 10-6 record. In addition to professional football, the Detroit Lions have a very visible and active community relations role in the Detroit area. With a focus on health and wellness and community revitalization, the Lions have contributed $7.2 million through philanthropic efforts since 1991. For more information, click here.
 
About Living for the City
Living for the City is the philanthropic program of The Detroit Lions. Its goal is to support transformational efforts that improve the wellbeing of metro Detroit’s underserved communities. Living for the City focuses on sustainable health and wellness initiatives and community development. Living for the City supports organizations that pursue integrated approaches to physical fitness, healthy eating, housing, land use and environmental planning, public transportation, community infrastructure, and aligned workforce opportunities. For more information, click here.

Twentyman Articles