DETROIT – The Detroit Lions announced today that they will implement Lions 50/50 Raffle, a digital raffling program, into their game day experience at Ford Field beginning with the season-opening game Sunday, September 8 against the Minnesota Vikings.
Fans can participate by purchasing tickets from Henry Ford Health System volunteers who will be wearing ‘safety green’ Lions 50/50 Raffle branded shirts while carrying tablet devices and mobile printers or at any of six raffle kiosks on the concourse.
Proceeds will benefit the team’s Living for the City initiative and the Henry Ford Health System Josephine Ford Cancer Institute.
Tickets are cash only and available at price points of 3 for $5, 7 for $10 and 25 for $20. Buyers will receive a lottery-style ticket printed from volunteer or kiosk mobile printers.
The Lions 50/50 Raffle pot will update in real-time on various digital media throughout Ford Field including stadium signage and raffle kiosks.
The winning number will be announced and displayed on stadium signage in the fourth quarter. After the game, the number and additional information will be available at Detroitlions.com/5050. Winners have 30 days to claim their winnings.
The program will employ BUMP 50:50, the leader in mobile, automated 50/50 raffle programming. BUMP maximizes revenue generated for non-profit charities through 50/50 raffles at live sporting and entertainment events, while using secure and modern technologies.
The Detroit Lions will become the third NFL team to incorporate 50/50 raffle programming into their game day stadium experience.
About the Detroit Lions
The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL), and play their home games at Ford Field in Downtown Detroit. The team located to Detroit in 1934 and are the National Football League's fifth oldest franchise. The Detroit Lions most recently made the NFL playoffs in 2011, when they finished with a 10-6 record. In addition to professional football, the Detroit Lions have a very visible and active community relations role in the Detroit area. With a focus on health and wellness and community revitalization, the Lions have contributed $6.2 million through philanthropic efforts since 1991. For more information, visit www.DetroitLions.com.