NEWS

Kinect for Xbox 360 to donate up to $10,000 in click-to-give campaign

Posted Dec 22, 2012

Kinect for Xbox 360 will donate $1 to Playworks Detroit for every like or share of designated post on Lions Facebook page.

DETROIT —Fans will have the opportunity to help Xbox 360 and the Detroit Lions tackle childhood obesity in the 60 Million Minutes Challenge during and after the Lions’ primetime game against the Atlanta Falcons Saturday, December 22.

For every like or share of a designated post on the Detroit Lions Facebook page, Kinect for Xbox 360 will donate $1 to the Lions Play60 partner, Playworks Detroit ($10,000 max).

Earlier this season, Kinect for Xbox 360 became the supporting sponsor of the team’s ‘Play 60’ initiative powered by Playworks Detroit.Kinect is a motion sensing input device for the Xbox 360 video game console that enables users to control, interact and become physically active without the need of a game controller.

Kinect for Xbox 360 has been a key component of Lions ‘Play 60’ workshops conducted by Playworks Detroit at the Detroit Lions Academy. The play sessions emphasize the importance of team building and conflict resolution while being physically active.

NFL ‘Play 60’ is the National Football League’s campaign to encourage kids to be active for 60 minutes a day in order to help reverse the trend of childhood obesity. The Lions have partnered with Playworks Detroit to activate its ‘Play 60’ initiative. Since 2001, Playworks Detroit has served nearly 20,000 students with safe, physical activity and healthy play.The support of Kinect for Xbox 360  for ‘Play 60’ along with the activation provided by Playworks Detroit align with the Lions’ Health & Wellness community program, which is an essential part of the Lions’ new Living for the City initiative, focusing on sustainable community health, wellness and development.

ABOUT LIVING FOR THE CITY
Living for the City is the philanthropic program of The Detroit Lions. Its goal is to support transformational efforts that improve the well-being of metro Detroit’s underserved communities. Living for the City focuses on sustainable health and wellness initiatives and community development.  Living for the City supports organizations that pursue integrated approaches to physical fitness, healthy eating, housing, land use and environmental planning, public transportation, community infrastructure, and aligned workforce opportunities. For more information, please visit www.detroitlions.com/community.

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