Detroit Lions partner with Make it a Real Michigan Christmas campaign

Posted Nov 19, 2012

Crain's Detroit Business: Lions urge Christmas tree shoppers to buy local

DETROIT –The Detroit Lions have partnered with the Make it a Real Michigan Christmas campaign to encourage fans and Michigan residents to purchase fresh Michigan Christmas trees and real Michigan poinsettias.

In conjunction with their partnership, a 21-foot Concolor Fir donated from Dutchman Tree Farms (Manton, Mich.) will be unveiled for the Lions' 73rd Annual Thanksgiving Classic against the Houston Texans November 22. The tree will be decked out in Honolulu blue and silver décor, accented with Michigan grown poinsettias, and displayed on the concourse level inside Gate G throughout the holiday season.

“The holidays are about sharing traditions with family and friends, and what better way to celebrate than with Michigan Christmas trees and Michigan poinsettias,” said Suzanne Lewand, co-chair of the Detroit Lions Women’s Association. “We are thrilled to partner with this wonderful campaign, helping to share the message of Michigan Christmas traditions.”

Along with the Michigan Christmas tree, a 16-foot tree constructed of hundreds of poinsettias will also be on display and suite holders will receive a Michigan-grown poinsettia in their suite on Thanksgiving to take home after the game.

“The Make it a Real Michigan Christmas campaign is excited to partner with the Detroit Lions and Ford Field to share the message of these fabulous Michigan grown holiday products,” added Marsha Gray, Executive Director of the Michigan Christmas Tree Association and member of the Make it a Real Michigan Christmas campaign. “Together, we are encouraging fans to support Michigan-based businesses that give back to the community and the environment.”

The Make it a Real Michigan Christmas campaign aligns with the Lions’ community development program, which is an essential part of their new Living for the City initiative and supports organizations that pursue integrated approaches to economic development, housing, land use and environmental planning, public transportation, community infrastructure and workforce opportunities.

Currently, Michigan ranks third in the U.S. in the number of trees harvested, with no other state producing more Christmas tree varieties, and seventh in poinsettia production, having grown 2.1 million plants in 2011.

Consumers choosing to Make it a Real Michigan Christmas will be supporting important industries and making economically and ecologically beneficial choices, as well as helping to preserve or create important Christmas traditions. Click here to locate a local Michigan retailer.

After the holidays, the Detroit Lions Christmas tree will be removed and recycled to provide mulch for the new gardens at the Detroit Lions Academy.

About the Make It A Real Michigan Christmas Campaign

The Make it a Real Michigan Christmas campaign, a partnership of the Michigan Christmas Tree Association, the Michigan Floriculture Growers Association, Michigan Floral Association and Michigan State University,  was developed to educate Michigan residents on the benefits of buying Michigan grown Christmas trees and poinsettias. For more information.

About Dutchman Tree farms

Dutchman Tree Farms, located in Manton, Michigan, is a fully operational tree farm, specializing in individual, wholesale and customized orders. They grow a wide variety of tree species while taking advantage of Michigan’s diverse climate, fertile soil and abundance of water. Each seedling is inspected before being planted and then monitored, trimmed and fertilized for 7-10 years before harvest. Once processed, 80 acres of red pine provide natural shade and wind protection prior to loading. Dutchman Tree Farms is celebrating their 40th year of growing Christmas trees. For more information.