Detroit Lions partner with Bombo Entertainment for movie about 2012 season

Posted Sep 4, 2012

The Detroit Lions has partnered with Bombo Sports & Entertainment to create the world’s first ‘social’ sports documentary. The Season of Your Life is a groundbreaking film that will capture the story of the 2012 Detroit Lions season as well as the experience of being a Lions fan.

Beginning today, fans can share their experiences as Lions fans by submitting personal videos to  The best of these videos will be incorporated as a narrative thread throughout the Lions documentary.

“Lions fans are incredible, and their experience is an integral part of the Lions’ story,” said Tom Lewand, president, Detroit Lions. 

“Weaving those pre-game traditions and fan stories in to our documentary about the team will complete the Lions’ story.  We are excited to show that the Lions are more than a sports team, we’re part of the fabric of Detroit and the lives of Detroiters.”

This ‘open call’ for video submissions will focus on a different theme each week throughout the season including game-day rituals, superstitions, rants, memories, wardrobes, heroes and villains, as well as emotional touchstones/tributes about family and loved ones. The unique fan submissions will be authentic, real, passionate and honest.

Across the season, the Detroit Lions will share some of the content contributed by fans on a regular basis through the club’s website, social media platforms and in stadium. At the conclusion of the open call, Bombo’s team will weave the best fan content with NFL Films footage and Bombo original photography to create the film.

The Season of Your Life will premiere in 2013.

About Bombo Sports & Entertainment
Founded in 1999, Bombo has produced and distributed over 50 sports films and television documentaries across North America, Europe and Asia. They have established themselves as one of the premier producers of sports documentaries with extensive experience and relationships in all layers of the sports industry from leagues, teams and players to sponsors and media partners. Bombo has been the NBA’s home video partner since 2010 and is also the Home Entertainment partner for Manchester United. For more information, please go to