NEWS

Detroit Lions Women's Association to host Lions Style Lounge

Posted Oct 18, 2012

Pop-up Boutique will showcase Fashion-Forward Women’s NFL Apparel

Detroit, MI - The Detroit Lions Women’s Association will host the first-ever  Lions Style Lounge on the Gate A Party Deck at Ford Field for the game against the Seattle Seahawks, October 28, 2012 starting at 11 a.m.

As an extension of the NFL Women’s Apparel Fit for You platform, the Lions Style Lounge is a pop-up retail experience that will give female fans a unique opportunity to purchase a variety of Lions apparel and accessories, including the new Lions Women’s Nike Fan Gear, Lions Lounge Pants from Concept Sports and clothing from Touch by Alyssa Milano.

“This is an exciting opportunity for the NFL and the Lions to show their female fans how important they are,” said Suzanne Lewand, co-chair of the Detroit Lions Women’s Association. “We look forward to greeting fans and helping with shopping decisions, as well as sporting some of the featured merchandise.”

The lounge will also feature a DJ, complimentary Lions manicures in Blue and Silver colors, a photo booth activation and a professional stylist. Detroit’s own world renowned hair and makeup artist Eva Scrivo,

will be onsite providing hair and makeup tips for consumers.

For men, the Lions Style Lounge will also offer a New Era Football Cap fitting station with New Era technicians on hand to fit them properly.

The Lions Style Lounge is the third stop of a series of style lounges that are traveling to only nine NFL cities, providing a pop-up boutique for female fans with NFL fashions in an environment women like to shop in.

About the Detroit Lions Women’s Association

Working as an arm of the Detroit Lions Living for the City community initiative, the Detroit Lions Women's Association seeks to support and focus on issues of the Detroit area especially focusing on health, wellness, and community development. Comprised of the spouses of players, coaches, and front office personnel as well as female staff members, the DLWA gives their time to further these causes supported by Living for the City. Members are active in the community, especially at the Detroit Lions Academy, an alternative Middle School that is part of the Detroit Public School System, but also working with other local groups, including the American Cancer Society, COTS and HAVEN.

About the Detroit Lions

The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL), and play their home games at Ford Field in downtown Detroit. The team located to Detroit in 1934 and are the National Football League's fifth oldest franchise. The Detroit Lions finished the 2011 regular season with a 10-6 record and earned a berth in the NFL playoffs. In addition to professional football, the Detroit Lions have a very visible and active community relations role in the Detroit area. With a focus on health and wellness and community revitalization, the Lions have contributed $6.2 million through philanthropic efforts since 1991. For more information visit DetroitLions.com.

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