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Detroit Lions, Josephine Ford Cancer Institute partner with the goal to raise $15 million

Posted Oct 15, 2013

With help from former WR Herman Moore, the Lions and Josephine Ford Cancer Institute have set the goal to raise $15 million toward cancer research over the next three years

Game on Cancer(L-R) John Popovich Jr., M.D., Tom Lewand, Nancy Schlichting, Herman Moore.

Ever wanted to own a piece of Ford Field?

Well, now you can ... at least virtually.

As part of their "Game on Cancer" initiative, the Detroit Lions are selling "pieces" of the Ford Field turf that fans can purchase for $12 per inch. Those same fans can view their owned piece of virtual Ford Field by visiting gameoncancer.com.

"Game on Cancer" will officially launch Sunday, October 20, when the Detroit Lions play the Cincinnati Bengals at Ford Field, coinciding with the Detroit Lions NFL national game day for breast cancer awareness.

"Game on Cancer is an unprecedented initiative supporting the fight against cancer, and is a dynamic extension of what the NFL and the Detroit Lions have been doing for years to raise awareness for breast cancer," said Detroit Lions team president Tom Lewand.

Owning a piece of Ford Field is just one way fans can contribute to the cause.

The Lions will also hold a 50/50 raffle during home games. Buyers will receive a lottery-style ticket at three for $5, seven for $10 or 25 for $20. The 50/50 raffle pot will update in real-time on various digital media throughout Ford Field with the winning number announced in the fourth quarter.

The winner will take home 50-percent of the pot total while the other 50-percent will go toward "Game on Cancer" and the Lions' Living for the City charity.

"'Game on Cancer' is more than just a partnership between the Detroit Lions and Henry Ford; it’s a way to engage the community," said Henry Ford Health System CEO Nancy Schlichting. "We want them to be a part of our team in supporting our 'offense' against cancer – research, for newer and better treatments and maybe even a cure."

The "Game on Cancer" concept is playing off the game of football.

Former Lions wide receiver Herman Moore participated in a commercial that raises awareness of the cause.

Fans can watch it here:

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