Posted Nov 19, 2015

With one of its largest donations to date, the Detroit Lions granted Goodwill Industries of Greater Detroit $150,000 to support its Operation Good Jobs program.

DETROIT, MI – With one of its largest donations to date, the Detroit Lions granted Goodwill Industries of Greater Detroit  $150,000  to support its Operation Good Jobs program, which helps military veterans and their families find employment through career planning, training, job placement and other services. The veterans served through this grant will be placed in a transitional career opportunity at Red Truck Fresh Produce.

Taylor Lewan

Red Truck Fresh Produce, which opened this week, is a collaboration between three nonprofit organizations, Eastern Market Corporation, the corporation that operates Detroit's historic Eastern Market, Goodwill Industries of Greater Detroit and Community Growth Partnership (CGP), which focuses on uniting businesses, labor and communities. The store occupies 2,400 square feet inside Gratiot Central Market in the Eastern Market District, and offers fresh produce to shoppers six days a week, along with locally made food products.

“Operation Good Jobs support of Red Truck Fresh Produce will have lasting effects economically, but more importantly it will positively impact our community’s veteran population,” said Detroit Lions Senior Vice President of Marketing and Partnerships Elizabeth Parkinson. “Providing funding to launch this program was an opportunity to help those who have sacrificed so much of themselves for the benefit of our country in addition to furthering our growing partnership with Goodwill Industries of Greater Detroit.” 

For the opening of the store, seven veterans have been trained as a transitional career opportunity. These veterans participated in a 13-week workforce development and training program, which includes education, lunch, transportation and other provisions and services. Comerica Bank provided financial literacy education and financial services to the participants as a result of their partnership with the Detroit Lions.

“Red Truck Fresh Produce is a perfect demonstration of how community groups can come together to benefit the area in more ways than one,” said Goodwill Industries of Greater Detroit President and CEO Lorna G. Utley. “Not only is the collaboration allowing easy access to fresh fruits and vegetables, but it’s providing an avenue to put our veterans in sustaining jobs and giving them the experience needed to continue their careers in food retail. We would like to thank The Detroit Lions for providing a grant to help train and support veterans for the Red Truck Fresh Produce initiative for years to come.”

Red Truck Fresh Produce will be open Monday – Thursday (8 am – 5 pm), Friday and Saturday (8 am – 6 pm) and is located at 1429 Gratiot Ave., just east of Russell St. in Detroit.

The Detroit Lions reported on the $150,000 grant to Operation Good Jobs in the following video:


About The Detroit Lions

The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL), and play their home games at Ford Field in Downtown Detroit. The team located to Detroit in 1934 and is the National Football League's fifth oldest franchise. The Detroit Lions most recently made the NFL playoffs in 2014, when they finished with a 11-5 record. In addition to professional football, the Detroit Lions have a visible and active community relations role in the Detroit area. With a focus on health and wellness and community revitalization, the Lions have contributed $7.2 million through philanthropic efforts since 1991. For more information, please visit

About Goodwill Industries of Greater Detroit

The professionals of Goodwill Industries of Greater Detroit are dedicated to assisting local residents to overcome employment challenges and secure meaningful, long-term employment. In the past year of the organization’s rich history, Goodwill Industries has placed nearly 2,000 Wayne, Oakland and Macomb county resident into new jobs and has provided job training, education and placement services to more than 12,000 individuals in the region. Goodwill Industries of Greater Detroit has been helping Metro Detroiters become Trained, Trusted and Ready to Work for more than 94 years. For information, visit