Double Up Food Bucks Sweepstakes Winners!

DETROIT—The Detroit Lions and Fair Food Network announced today winners of the Double Up Food Bucks Sweepstakes, which offered SNAP recipients a chance to win Lions prizes by using Fair Food Network’s Double Up Food Bucks at participating Detroit grocery stores.

The grand-prize winner, Latonya Newsom, received a Lions VIP package for the Thanksgiving Day game against the Green Bay Packers Nov. 28. The package includes: four club seats and pre-game sideline passes, a parking pass, concessions food vouchers and the opportunity to enjoy a VIP brunch in the Hall of Legends.

The second-place winner, recipient of a football signed by Lions safety Glover Quin was Jerry Grenda. Stephen Anderson received a Nike Dri-Fit Lions t-shirt as the third-place winner.

This sweepstakes was part of the Lions’ support of Fair Food Network’s new Double Up Food Bucks grocery store pilot.

Grocery stores have been an uncracked nut of healthy food incentive programs despite being where the majority of Americans purchase food. For this national pilot, Fair Food Network teamed up with three independently-owned grocery stores in Detroit, increasing healthy food access for more than 5,000 low-income residents. The participating stores were: Metro Foodland (18551 Grand River Ave.), Mike’s Fresh Market (14383 Gratiot Ave.) and Honey Bee Market (2443 Bagley Ave.).

Here’s how it worked: Michigan SNAP recipients who spent at least $10 on produce using their Michigan Bridge Card in any of the three stores received a Double Up Food Bucks Reward Card, good for another $10 of Michigan-grown produce. When redeemed, customers could enter the sweepstakes for a chance to win Lions prizes.

Fair Food Network’s Double Up Food Bucks is a nationally recognized healthy food incentive program that is making it easier for low-income residents to eat healthy food by doubling the value of SNAP benefits—formerly known as food stamps—for locally-grown fruits and vegetables. In just five years, Double Up has grown from five urban markets in Detroit to more than 150 farmers’ markets, farm stands and other food outlets across Michigan. To date, the program has leveraged more than $5 million into the pockets of local farmers and 3 million pounds of healthy food on families’ tables.

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Double Up Food Bucks began in 2009, doubling the value of Bridge Card benefits at farmers’ markets. It is now available at 95 farmers’ markets across Michigan.

About Fair Food Network
Fair Food Network is founded on the belief that everyone has a fundamental right to healthy and sustainably grown food The organization works at the intersection of food systems, sustainability, and social equity to provide access to healthy, fresh, and sustainably grown food, especially in our most underserved communities. For more information, please visit www.fairfoodnetwork.org.

About Living for the City
Living for the City is the philanthropic program of The Detroit Lions. Its goal is to support transformational efforts that improve the wellbeing of metro Detroit’s underserved communities. Living for the City focuses on sustainable health and wellness initiatives and community development. Living for the City supports organizations that pursue integrated approaches to physical fitness, healthy eating, housing, land use and environmental planning, public transportation, community infrastructure, and aligned workforce opportunities. For more information, please visit www.detroitlions.com/community.

For information about Bridge Cards: 1-(855)-ASK-MICH